Innovation Thru Absurdity

"If at first, the idea is not absurd, then there is no hope for it."Albert Einstein

Imagine a meeting where someone says, "How about surprising someone with a circus?" Immediately, people start talking about their fear of clowns and laugh at the craziness of the idea.

Then someone else at the table jumps into the conversation and builds on the idea."What if the circus showed up after someone interacted with our product?"

Hmmm.  More people add to the idea. Creative juices start to flow and someone else suggests having a dog sled show up. Things get really nuts. In fact, soon an entire viral campaign blossoms around one absurd idea.

We're wired for play and drawn to fun, so why not lean into that as your live your life?

Could be fun!  Just watch...

Well done  Qualcomm! No wonder so many people love working for you!