When Food Makes A Sound

Sure, you can see, touch, smell and taste food, but when it comes to HEARING food, the fifth sense misses out. Until now.

A clever UK ad agency made this gem of a spot.  For those of you who appreciate design and food, this might be the best thing you see all week.

I've watched it a gazillion times and imagined entire meals exploding.

I'd love to see the ingredients of my favorite guacamole fly out of those bags.  Or maybe a sushi meal -- nah -- that would be a mess.

But THIS.  This is beautiful!

2013 Schwartz - Sound of Taste Client: Schwartz Agency: Grey London Production Company: Partizan Director: Chris Cairns

Now I need to go grocery shopping!